This article does highlight many of the advantages that custom type can bring, something that we at Dalton Maag have been preaching for years. It is exactly UI/UX environments where well chosen typography can enhance the experience, in fact even manipulate user behaviour.

I would like to point out one error: AirBnB Cereal is not a modification of Circular. Cereal is an original design. You can learn more about it here: www.daltonmaag.com/work

I would appreciate if you could correct this.

Bruno Maag, Chairman Dalton Maag Ltd