Bruno Maag – Medium

Bruno Maag

Bruno Maag

Hail the serif

Swiss typography has a few things to answer for, one of them is that since the 1960s serif type has been regarded as the dusty and poor…

Dec 30, 2021

Sketch of parts of letters showing different serif parts and design styles.

Dec 30, 2021

Bruno Maag

A tribute to my design teachers

A few weeks ago graphic designer, typographer and educator Wolfgang Weingart passed away. I think we can all agree that he left a lasting…

Aug 12, 2021

A collection of old school drawing tools from left to right: a tube of black gouache paint, a pointed nib pen, a pencil and a number of different size and shape french curves.

Aug 12, 2021

Bruno Maag
in
The Readability Group

It’s all squiggles to me

The letterforms we use daily to write our thoughts are so deeply embedded we only have scant awareness of the existence of different…

Jun 8, 2021

An area of a stone carving of ancient Egyptian hieroglyphs chiselled with great care and precision. The symbols shown are presented in two rows separated by a line. Some symbols are within a rounded-off box as if for emphasis.

Jun 8, 2021

Bruno Maag

I just want to cook my food

I have always been a fan of gas hobs because once the pan is hot, temperature regulation is instant and easily controllable. I also like…

May 12, 2021

Overhead image of a induction hob. The surface is reflective black and shows the faint marking for five rings and the control dials to regulate the cooking rings.

May 12, 2021

Bruno Maag
in
The Readability Group

The visual system — a brief guide to anatomy and physiology in the context of typography

May 4, 2021

A simple illustration showing the back of the eye with a red dot in the center for the fovea, radiating out into the macula in pink and the retina in blue. To the right of the macula is the blind spot, shown in white.

May 4, 2021

Bruno Maag

Dropping the vowels

Much has been said recently about the rebrand of Standard Life Aberdeen to ‘abrdn’, and much of it not very flattering. The comments mostly…

Apr 27, 2021

Apr 27, 2021

Bruno Maag
in
The Readability Group

Typographic accessibility in more detail

The three pillars of accessibility - emotional, functional and technical - can be applied to any output whether that is a product or a…

Apr 1, 2021

Two typefaces are overlaid, set at the same size. One typeface appears much larger than the other.

Apr 1, 2021

Bruno Maag
in
The Readability Group

About Legibility and Readability

Functional accessibility in typography includes legibility and readability among other things, and often the two terms are applied…

Mar 15, 2021

This title image shows a few letters and symbols tumbling down from the top. It has no meaning and serves a decorative function only.

Mar 15, 2021

Bruno Maag
in
The Readability Group

The three components of accessibility

Accessibility means different things to different people but accessibility is not just a single thing. We can broadly divide it into three…

Feb 8, 2021

The three components of accessibility

Feb 8, 2021

Bruno Maag
in
ATypI notes

A new website for ATypI

“For our members, by our members” is the driver of the changes that the board of ATypI has started to set in motion. We are working to…

Nov 5, 2018

A new website for ATypI

Nov 5, 2018

Bruno Maag

Bruno Maag

Bruno Maag is an expert typographer with over forty years of expertise in his field. He founded Dalton Maag Ltd, the world’s leading studio for typeface design.

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