Bruno Maag – Medium

Bruno Maag

Hail the serif

Swiss typography has a few things to answer for, one of them is that since the 1960s serif type has been regarded as the dusty and poor…

6 min readDec 30, 2021

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Sketch of parts of letters showing different serif parts and design styles.

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Bruno Maag

A tribute to my design teachers

A few weeks ago graphic designer, typographer and educator Wolfgang Weingart passed away. I think we can all agree that he left a lasting…

4 min readAug 12, 2021

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A collection of old school drawing tools from left to right: a tube of black gouache paint, a pointed nib pen, a pencil and a number of different size and shape french curves.

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Bruno Maag
in
The Readability Group

It’s all squiggles to me

The letterforms we use daily to write our thoughts are so deeply embedded we only have scant awareness of the existence of different…

7 min readJun 8, 2021

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An area of a stone carving of ancient Egyptian hieroglyphs chiselled with great care and precision. The symbols shown are presented in two rows separated by a line. Some symbols are within a rounded-off box as if for emphasis.

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Bruno Maag

I just want to cook my food

I have always been a fan of gas hobs because once the pan is hot, temperature regulation is instant and easily controllable. I also like…

3 min readMay 12, 2021

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Overhead image of a induction hob. The surface is reflective black and shows the faint marking for five rings and the control dials to regulate the cooking rings.

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Bruno Maag
in
The Readability Group

The visual system — a brief guide to anatomy and physiology in the context of typography

8 min readMay 4, 2021

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A simple illustration showing the back of the eye with a red dot in the center for the fovea, radiating out into the macula in pink and the retina in blue. To the right of the macula is the blind spot, shown in white.

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Bruno Maag

Dropping the vowels

Much has been said recently about the rebrand of Standard Life Aberdeen to ‘abrdn’, and much of it not very flattering. The comments mostly…

2 min readApr 27, 2021

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Bruno Maag
in
The Readability Group

Typographic accessibility in more detail

The three pillars of accessibility - emotional, functional and technical - can be applied to any output whether that is a product or a…

7 min readApr 1, 2021

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Two typefaces are overlaid, set at the same size. One typeface appears much larger than the other.

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Bruno Maag
in
The Readability Group

About Legibility and Readability

Functional accessibility in typography includes legibility and readability among other things, and often the two terms are applied…

5 min readMar 15, 2021

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This title image shows a few letters and symbols tumbling down from the top. It has no meaning and serves a decorative function only.

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Bruno Maag
in
The Readability Group

The three components of accessibility

Accessibility means different things to different people but accessibility is not just a single thing. We can broadly divide it into three…

2 min readFeb 8, 2021

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The three components of accessibility

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Bruno Maag
in
ATypI notes

A new website for ATypI

“For our members, by our members” is the driver of the changes that the board of ATypI has started to set in motion. We are working to…

4 min readNov 5, 2018

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A new website for ATypI

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Bruno Maag

Bruno Maag

Bruno Maag is an expert typographer with over forty years of expertise in his field. He founded Dalton Maag Ltd, the world’s leading studio for typeface design.

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